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Home › About › Kaviraj Krishnamurthy
Kaviraj Krishnamurthy

Founder & Lead Expert

Kaviraj Krishnamurthy

Roofing Lead Generation Specialist  ·  Digital Marketing Consultant

Google Ads Local SEO GBP Management UK Roofing Niche Lead Generation Content Strategy

About Kaviraj

Kaviraj Krishnamurthy is the founder of UK Roofing Leads and a digital marketing specialist focused entirely on the UK roofing sector. He helps independent roofing contractors and small roofing companies replace platform dependency — Checkatrade, Rated People, MyBuilder — with an owned Google-based lead pipeline that generates exclusive, high-intent enquiries directly to their phone.

Based in Pondicherry, India, Kaviraj built ukroofingleads.com to address a specific gap he observed in the UK home services market: roofing contractors were consistently being sold shared leads at high subscription cost, competing against three or four other roofers on every enquiry, and building no long-term marketing asset in the process. The model he developed — combining Google Ads for immediate volume with GBP optimisation and local SEO for compounding long-term results — is designed to give roofing businesses ownership of their lead pipeline rather than renting access to it.

Alongside UK Roofing Leads, Kaviraj runs Yoga Sri Digital Marketing, a digital marketing agency serving clients in Pondicherry and South India, focusing on local SEO, content strategy, and paid advertising for SMEs across multiple sectors.

Why roofing specifically? Roofing is one of the highest-intent local search categories in the UK. Homeowners searching for a roofer have an immediate, non-deferrable need — and the gap between what they find on Google and what they find on Checkatrade is significant in terms of lead exclusivity, intent, and margin for the contractor. That gap is the business.

Areas of Expertise

📢
Google Ads for Roofers
Campaign structure, keyword targeting, bidding strategy, and landing page design specific to UK roofing search demand.
📍
Google Business Profile
GBP optimisation, review generation systems, GBP posting strategy, and Map Pack ranking for roofing contractors.
🔍
Local SEO
Location page architecture, citation building, on-page optimisation, and district-level search strategy for service-area businesses.
✍️
SEO Content Strategy
Keyword gap analysis, content planning, and production of contractor-facing and homeowner-facing blog content targeting UK roofing search demand.
📊
GSC & Analytics
Google Search Console analysis, keyword cannibalisation auditing, CTR optimisation, and performance reporting for roofing websites.
📱
Social Media Marketing
Facebook and Instagram ad campaigns, before/after content strategy, and local awareness advertising for UK roofing businesses.

Professional Background

  • 2021 – Present
    Founder & Lead Specialist
    UK Roofing Leads — ukroofingleads.com
    Founded and built a niche digital marketing business targeting the UK roofing sector. Responsible for all content production, SEO strategy, technical development, Google Ads management, and client delivery. Built the site's blog library of 50+ specialist roofing articles targeting contractor-facing and homeowner-facing search queries across the UK.
  • 2020 – Present
    Founder & Digital Marketing Consultant
    Yoga Sri Digital Marketing — yogadigitalmarketing.xyz
    Runs a separate digital marketing agency based in Pondicherry serving local and regional clients across South India. Services include local SEO, content marketing, social media management, and paid advertising. Client base spans healthcare, education, hospitality, and professional services sectors.
  • Prior
    Digital Marketing & SEO
    Agency & freelance experience
    Developed core competencies in SEO, paid search, and content strategy through agency and freelance work across multiple verticals before specialising in the UK home services and roofing niche.

What Kaviraj Writes About

All editorial content on ukroofingleads.com is written by Kaviraj. The blog covers two distinct audiences:

  • UK roofing contractors — practical guides on Google Ads, GBP optimisation, local SEO, review strategy, sales techniques, compliance, and lead generation across every channel available to a UK roofing business.
  • UK homeowners — cost guides, repair decision frameworks, and practical advice on choosing a roofer, getting fair quotes, and understanding what roofing work involves — articles that generate inbound traffic and lead form submissions.

The editorial approach prioritises specificity over generality — every post is written with UK market data, UK pricing, UK regulations, and UK contractor behaviour in mind, rather than adapted from generic international content.